OWN IT!

BUILD YOUR BRAND FROM THE GROUND UP

A 6-week personalized program for future thought leaders ready to launch with clarity, purpose, and confidence.

You're smart. You’ve built a reputation, a career, maybe even a community. Now it’s time to shape your business to reflects your values, your voice, and your vision.

Own It is for women who know they’re ready. Ready to finally take that idea seriously, to lead with intention, and to build something real with support every step of the way.

YOUR’RE NOT HERE TO PLAY SMALL.

WHAT YOU’LL WALK AWAY WITH

✔ A clear business idea rooted in your purpose and unique perspective

✔ A brand that connects and communicates with confidence

✔ Clarity on who you serve, what you offer, and why it matters

✔ A plan for launching with ease and building long-term success

✔ One-on-one support from a strategist with 18+ years in branding and a track record of helping founders launch businesses with lasting impact.

WHAT YOU GET WHEN YOU JOIN

This isn’t just a course — it’s a full brand-building experience with personal support every step of the way.

Step 1

Ideas Workbook:
Find Your Business Era

Start by getting clear on what kind of business fits your life, goals, and strengths. This self-guided workbook helps you choose the right idea to move forward with confidence.

6 Weeks of
One-on-One Coaching

Once we’ve clarified your direction, we’ll spend six weeks building your brand, together. Each week includes a 1-hour session to walk through strategy, make key decisions, and focus on momentum.

Step 2

Step 3

Business Basics
Checklist

At the end of the program, you’ll get a practical checklist to make sure your business is set up the right way - legally, financially, and logistically.

WHAT THEY ARE SAYING

  • "Shelley is a marketing/branding GENIUS! Seriously she is such a wealth of information and insight! She works with larger companies and brings all that insight to help small, women- and minority-owned business owners brand and market authentically and powerfully. She has been an absolutely invaluable part of my business growth the last two years and created my website for me!"

    Alison Smith, The Thrive Designer

  • "I love working with Shelley. She takes your vision and turns it into a reality. I get so many compliments daily on all the work that she has helped me with for my business."

    Karin Boyle, Krazy for Hair

  • "Shelley is a unique blend of business smarts and creativity. She can easily develop a strategic plan and then design the marketing collateral for a campaign. I have never worked with anyone who has readily had top skills in both areas."

    Ginny Temple, Temple Performing Arts

  • "Shelley is incredible to work with. She's an amazing leader, strategist and coach. She has an eye for the big picture and long-term success of her team and the larger company. She let's data drive her decision making and is a positive team leader who plays to individuals strengths. I would recommend Shelley as an asset to any team! "

    Whitney, Marketing Leader

HERE’S WHAT WE’LL DO TOGETHER

Over 6 weeks, you’ll go from idea to aligned brand with personal, strategic support at every step. Each week includes a private 1:1 session with Shelley and focused actions to keep you moving forward.

  • Uncover the deeper why behind your business. We’ll define what you stand for and the impact you want to make, so your brand has meaning from the start.

  • Get clear on where you're going. Together, we’ll define what success looks like for you and map a path toward your long-term brand goals.

  • Set the tone for how your brand shows up. We’ll identify your core values and use them to guide decisions, shape culture, and connect with the right people.

  • Know exactly who you're speaking to. We’ll define your ideal customer, study what they care about, and uncover the whitespace in your market.

  • Bring your brand to life. We’ll craft your voice, tagline, personality, and positioning so you stand out and feel aligned — online and off.

  • Turn strategy into action. You’ll create your first offer and walk away with a simple 90-day plan to launch with confidence and direction.

PROGRAM INCLUDES:

✨ 6 Private Coaching Sessions (1 hour each)

📓 Ideas Workbook: Find Your Business Era

📝 Business Basics Checklist

💡 Full Brand Strategy Workbook

💌 Ongoing Email Support during the program

TOTAL INVESTMENT: $995

This is a high-touch experience with limited spots available.

This is your moment.
Your voice, your business, your brand — it’s time to OWN IT!

WHAT MAKES OWN IT DIFFERENT

You’ve probably seen the flashy marketing experts selling you the secret formula they used to grow their brand. The problem? You're not them.

This isn’t a one-size-fits-all course. It’s not a recycled playbook or a passive video series with no real support. Own It is built around you.

My coaching style is curious, creative, and clarity-driven. I help you uncover your ideas, then shape and express them in a way that’s aligned with your voice — not someone else’s.

You’ll get hands-on, personalized coaching each week - not a “watch and figure it out” experience.

We don’t copy-paste strategies here. We co-create them based on your values, your audience, your goals, and your voice.

You’ll walk away with a brand that’s real, ready, and rooted in your truth — not someone else’s highlight reel.

READY TO OWN IT?

HERE’S HOW TO GET STARTED

Choose the payment option that works best for you. The program, support, and transformation stay the same — you just pick how you want to pay.

3 Monthly Payments

$335

✔ 6 Weeks of Private Coaching (1:1, one hour per week)

✔ Full Brand Strategy Workbook

✔ Ideas Workbook:
Find Your Business Era

✔ Business Basics Checklist

✔ Ongoing Email Support

✔ Personalized Guidance & Creative Messaging Support

BONUS

Pay in Full & Get a Bonus

$995

✔ 6 Weeks of Private Coaching (1:1, one hour per week)

✔ Full Brand Strategy Workbook

✔ Ideas Workbook:
Find Your Business Era

✔ Business Basics Checklist

✔ Ongoing Email Support

✔ Personalized Guidance & Creative Messaging Support

✔ Everything in the monthly plan

✔ Bonus: $250 off the
Brand Edit package — your next step to bring your brand to life with visuals, messaging, or web

✔ Priority Start Date